On December 6, Beijing time, the Canada Xinflix Entrepreneurs Chamber of Commerce Homecoming Inspection Delegation arrived in Guangdong Province to begin their three-day business inspection tour. The delegation's visit will cover the cities of Zhongshan, Foshan, and Guangzhou, where they will conduct in-depth research and discussions centered on business cooperation, industrial integration, and innovation development.
The members of this delegation include:
James Wang, Founder of the Canada Xinflix Entrepreneurs Chamber of Commerce
Sophia Lian, President of Cardino International Import & Export Ltd. and Chairwoman of the Canada-China Cultural and Economic Development Alliance
William Sun, General Manager of Xinfo Consulting
Fiona Yu, General Manager of Zhuoante International
During their visit, the delegation will engage in wide-ranging discussions with local renowned enterprises, industry organizations, and relevant departments. The focus will be on exploring opportunities for Canada-China cooperation in areas such as trade investment, technological innovation, and cultural exchange. The aim is to further consolidate the bilateral trade and economic relations and inject new momentum into future collaborative development.
This visit promises to lay a strong foundation for deeper cooperation between the two countries, particularly in the economic, technological, and cultural spheres.
Day 3
GuangZhou
On December 8, the Canada Xinflix Entrepreneurs Chamber of Commerce's delegation successfully arrived in Guangzhou, a prominent economic hub in southern China.
Guangzhou is not only a city steeped in history but also one of the most vibrant and dynamic commercial centers in China. Its history of openness to international trade and its achievements in economic development have positioned it as a leader on the national stage. The city boasts a long-standing tradition as a key player in the Greater Bay Area (GBA), serving as a critical node in China's economic and technological innovation strategy.
The Xinflix Entrepreneurs Chamber of Commerce officially established its Guangzhou Representative Office
In the morning, the official opening ceremony of the Xinflix Entrepreneurs Chamber of Commerce Guangzhou Representative Office was held at the headquarters of Jintianfang Yan Beauty Group. The ceremony was graced by Ms. Wei Ke, the Chairwoman of Jintianfang Yan Beauty Group and a member of the Xinflix Entrepreneurs Chamber of Commerce, who will take on the role of the General Representative of the Guangzhou office. Ms. Wei has a rich background in the beauty industry, having accumulated extensive experience and a profound industry network. Additionally, she has successfully established the "Xinwen Fangyan International Beauty Trade Group" in Hong Kong and Canada, demonstrating her exceptional ability in multinational operations. In 2024, Ms. Wei was honored with the Queen’s Medal of Canada, which reflects her significant contributions to the Canadian community.
As the General Representative of the Xinflix Entrepreneurs Chamber of Commerce Guangzhou office, Ms. Wei Ke will leverage her extensive network and business resources to establish a solid bridge for collaboration between the Chamber and Guangzhou, as well as the broader Pearl River Delta region. Her leadership is expected to foster greater cooperation in trade and business between Canada and China, facilitating resource connections and ensuring mutual benefits. The establishment of the Guangzhou representative office injects fresh vitality into the Chamber's development in southern China, bringing new international business opportunities not only to Guangzhou but also to the entire Pearl River Delta region.
This move aligns with the Chamber’s vision of enhancing global business ties and facilitating more fruitful international partnerships, especially between Canada and China.
Visit to Jintianfang Yan Beauty Group
During the visit to Jintianfang Yan Beauty Group, Mr. Zhang Chao, the Vice General Manager, provided an in-depth introduction to the company's full industrial chain development. This includes aspects such as raw material procurement, scientific research and development, production processing, training and teaching, complete store output, terminal sales, and brand incubation.
The company adheres to the brand philosophy of "inheriting traditional Chinese medicine theories and developing Chinese medicine beauty culture," and after years of development, it has established a strong reputation and influence in the market. As a result, Jintianfang Yan has become a well-known brand in the field of skincare for problematic skin.
During the discussion among Xinflix Entrepreneurs Chamber of Commerce founder James Wang, Xinfo Consulting General Manager William Sun, Jintianfang Yan Beauty Group Chairwoman Wei Ke, and Jintianfang Yan Marketing Director Wang Linshan, the topic centered on the company’s development in the North American market.
The conversation emphasized that enhancing brand equity and product premiumization is crucial for solidifying and expanding market share in North America. Both sides agreed that in the face of today’s complex and ever-changing economic environment, businesses must focus on brand building, improving product quality, and enhancing service levels to stay competitive.
After the ceremony, Chairwoman Wei Ke thoughtfully prepared exquisite New Year gift boxes for the delegation. The boxes contained Jintianfang Yan's star products, symbolizing her warm welcome to the delegation's visit to Guangzhou and expressing gratitude for the establishment of the Xinflix Entrepreneurs Chamber of Commerce Guangzhou Representative Office.
Qiaogang Sino-Canadian Science and Technology Park
During their visit to Guangzhou, the delegation had the opportunity to visit the Qiaogang Sino-Canadian Science and Technology Park project in Baiyun District. This was made possible through the gracious invitation of Mr. Hu Zhiyong, Vice Chairman of Guangzhou Craftsman Technology Industrial Park Co., Ltd. The project, with a total construction area of approximately 65,000 square meters, is expected to be completed by July 2025.
The delegation expressed strong recognition and high expectations for the project, which is seen as an important development for fostering innovation and collaboration between Canada and China in the fields of technology and business. The Qiaogang Sino-Canadian Science and Technology Park aims to facilitate the integration of Chinese and Canadian enterprises in research, development, and commercial applications.
Guangzhou New Gateway project
In the afternoon, under the leadership of Ms. Wei Ke, Chairperson of Jintianfangyan Beauty Group, the delegation visited the Guangzhou New Gateway project, a significant endeavor developed by Yiyun Group in Baiyun District, Guangzhou. The Guangzhou New Gateway, a 190,000 square meter future city project, is strategically located in the prime area of Baiyun Avenue. The project combines multiple sectors such as industry, culture, commerce, and tourism, forming a comprehensive system where these fields complement one another.
The development's focus is on creating a multi-directional, empowerment-oriented industrial cluster. By offering a robust and well-integrated industrial chain, the project aims to provide companies with a relaxed and efficient environment to link up with high-quality industry resources.
This project demonstrates Guangzhou’s ambition to attract investment and foster collaboration across industries, providing an ideal environment for businesses to flourish by offering seamless connections and ample resources. The delegation was highly impressed by the potential of the Guangzhou New Gateway project and its role in supporting a thriving business ecosystem.
The delegation also visited the recently signed 1688 Beauty Global Selection Center, covering an area of about 8,000 square meters. This center brings together international well-known brands, Meiwai Select, and local Baiyun特色 (Baiyun district's unique) brands in its premium exhibition areas. The center includes 42 live broadcast rooms and 15 exhibition hall live broadcast scenes. It is a comprehensive service platform that integrates exhibition sales, corporate matchmaking, and warehousing logistics.
The delegation expressed high praise for the center's concept, design, and layout. They were particularly impressed by the rapid development of China's internet industry ecosystem, reflecting the booming digital transformation within the country. The 1688 Beauty Global Selection Center stands as a key example of how China is shaping the future of digital commerce with its innovative platforms.
The delegation also visited the office buildings launched as part of the Guangzhou New Gateway project, which are specifically designed for creating company headquarters. These independent buildings are tailored to cater to high-end enterprises, with their design emphasizing the ability to fully showcase a company's cultural depth and comprehensive strength. Beyond being mere physical spaces, these buildings serve as important windows for companies to present their brand image and core values to the external world.
This feature of Guangzhou New Gateway aligns well with modern business needs, where office spaces are not only about functionality but also about creating a prestigious and professional brand presence. By offering such dedicated headquarters options, the project is contributing to a more robust and competitive environment for enterprises seeking to establish a strong foothold in the region.
By personally experiencing the model office spaces, the delegation members gained a deeper understanding and inspiration from the independent office model. They praised the design for not only meeting the companies' demand for efficient office environments but also for addressing the need to showcase corporate image. The concept perfectly integrates functionality with aesthetics. Moreover, the delegation expressed hopes that this innovative and distinctive real estate product could be successfully replicated in the North American market, potentially becoming a new highlight to drive the local commercial real estate market forward.
Delegation Ends
The visit of the Xinflix Entrepreneurs Chamber of Commerce delegation to Guangzhou undoubtedly marked a significant and fruitful exchange trip. Not only did the delegation witness the important milestone of the formal establishment of the Chamber's Guangzhou Representative Office, but it also gained valuable insights into the economic vitality, corporate innovation, and market potential of Guangzhou and its surrounding areas. This trip has deepened the collaboration and exchange between Canada and China, particularly in the commercial and real estate sectors.
The visit to the Guangzhou New Portal project, the 1688 Global Beauty Selection Center, and the exclusive office spaces has highlighted the importance of innovation and effective resource integration. The delegation expressed a keen interest in the success of such models and their potential for replication in the North American market. Additionally, the ongoing collaboration between Xinflix Entrepreneurs Chamber of Commerce and local enterprises in Guangzhou holds promise for boosting both cross-border trade and investment, as well as facilitating more international business opportunities.
As the Xinflix Entrepreneurs Chamber of Commerce continues to strengthen its role in fostering economic and cultural exchanges between Canada and China, the foundation laid during this trip promises to yield long-term cooperation and mutual growth.
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